Esports giant gets into Bitcoin mining

The parent company behind the iconic eSports brand Ninjas in Pyjamas (NIP) turns to the world of Bitcoin mining and thus signals a significant development from pure entertainment to digital infrastructure.

The NIP group has founded a new department that is devoted to the crypto mining and pursues the goal of generating 60 BTC per month, which means around $ 6.5 million in gross revenue in the current market prices. This is supported by a significant investment in mining hardware with a computing power of 3.11 Exahash per second (EH/S). The net profits depend on the operating costs, including electricity and maintenance.

The initiative is monitored by the newly founded digital computing division, which will also be responsible for the long-term strategy and future mining investments. Although the company has not yet announced whether it is planning to keep or liquidate the Bitcoin, the step indicates a growing interest in blockchain-based added value beyond traditional eSports.

From gaming to infrastructure

The co-founder and co-CEO of the NIP Group, Hicham Chahine, described the swivel as a conscious step to diversify after the company's IPO in 2024. According to Chahine, Bitcoin mining offers a “related and innovative” possibility that complements the company's “digital-fly” identity.

“We build operative muscles and invest in raw computing power,” said Chahine in a contribution and emphasized that Nip is “no longer just a gaming company”. Instead, the company sees itself as a mixture of entertainment and digital infrastructure.

Market reacts cautiously

Despite the ambitious prospects, the reaction of investors was rather behavior. After announcing the mining, the NIP Group share fell by more than 15%.

The latest NIP Group project underlines a broader industry trend in which content-oriented brands begin to consider digital asset management and blockchain infrastructure as a growth fields.

Alexander has been working in the crypto industry for three years and has made a name for himself during this time through his active participation in observing the market dynamics and technological innovations. His interest in cryptocurrencies and new technologies is not just a professional obligation, but a deep personal passion. He follows the news from the industry every day, analyzes trends and is enthusiastic about every new step in the development of blockchain solutions. His enthusiasm drives him to constantly learn and share his knowledge because he sees the future in the digital financial world and its role in global transformation.