Andrew Peel founds a crypto company in Switzerland.
Andrew Peel, former head of digital asset markets at Morgan Stanley, has decided to start a professional adventure in Switzerland by leaving the Wall Street giant to found its own company that focuses on investments and technologies in connection with the crypto world.
The goal? The gap between the traditional financial world and to bridge the decentralized financing (Defi) at a time when the institutional interest in this sector grows strongly.
Peel, who in 2018 in 2018 Credit Suisse The bank officially left to Morgan Stanley last March.
Bloomberg Sea the former manager is now concerned with the procurement of capital for his new company, which will take shape in the coming months.
The seat in Zug, the capital of Switzerland for crypto: the new ideas of Andrew Peel
The new company will be resident in Zug, Switzerland, a place that is now known as “Crypto Valley” due to its concentration of companies and startups that work in the area of blockchain and digital assets.
The choice of the location is no coincidence: Switzerland offers a cheap regulatory environment and a solid financial infrastructure, ideal elements for an ambitious project like that of Peel.
The company becomes a hybrid between Asset management and Technology services Being with a special focus on tokenized defi assets, as on blockchain-based investment funds.
In addition, he will Trade infrastructure Developing that aim to make it easier to get into the crypto market.
With the development of the regulations for digital assets, the new company from Peel aims to offer tools that facilitate the integration of traditional financial institutions into the world of cryptocurrencies.
The goal is to the transition to Tokenization of assets and the use of DeFi-Tools In an environment that develops quickly to make it more smooth and safer.
“Welcome to the designers, Andrew,” wrote Gaia Ferrero On Twitter and commented on the news about Peels exit from Morgan Stanley and his new role as an entrepreneur in the crypto sector.
Peel exit at a time when Morgan Stanley also strengthens his commitment in the field of digital assets. According to rumors, the bank plans Krypto Trading Services To introduce Etrade on your retail platform until next year.
This evolution follows the 2021 decision to offer access to Bitcoin funds for institutional customers.
Wall Street's interest in the crypto world is growing. This is also promoted by a politically cheaper environment in the United States, especially after the return of Donald Trump on the presidency.
The approval of the first ETFs on Bitcoin spot At the beginning of 2024, it was a turning point. In particular, it contributed to further legitimizing the sector in the eyes of the traditional investors.
Changes also at BNY Mellon
The excitement in the sector does not only affect Morgan Stanley. Bny Mellon, one of the oldest banks in the United States, has also announced a change at the top of its digital department. Caroline ButlerThe institute left the global director of the digital bull assets.
The bank's crypto strategy is now from Carolyn WeinbergChief Solutions Innovation Officer.
This change of leadership reflects the growing importance that the institutions of digital transformation and the need to adapt to a rapidly developing market.
According to the last report of PitchBook Have the investments in Venture Capital Crypto In the first quarter of 2025 the 6 billion dollars achieved, despite a significant decline in the completed transactions.
Only 405 deals were actually completed, which corresponds to a decline of 39.5% compared to the same period 2024. Nevertheless, the total value has more than doubled compared to the previous year.
Most of the financing went Crypto finance service company. Including asset managers and The stock exchange, The one in just 16 deals 2.55 billion dollars have collected.
The companies that work in the field of infrastructure development follow with 955 millionthat were collected in 30 deals and the web3 startups that 231 million have received in 23 operations.
Trust in the long -term
Robert theSenior Cryptoanalyst at PitchBook, emphasized that despite the macroeconomic challenges, the flow of capital into the basic cryptopods long -term benefit of the sector.
In particular, stable and reliable infrastructures represent an attraction for investors. One of the most expected events in the coming months is IPO von CircleIssuer of StableCoin.
If the assessment exceeds the estimated area of $ 4–5 billion, this could redefine expectations for crypto startups in the late phase. In addition, it could attract new capital for projects that are on infrastructures and Digital payments focus.
Andrew Peel's decision to leave a leadership position in one of the largest investment banks in the world to found a crypto company in Switzerland is emblematic for wider change.
The decentralized finances are no longer a marginal phenomenon, but a sector in which the actors of traditional finances also see concrete opportunities.
With the development of the regulation, the growing interest of institutional investors and a cheaper political environment, 2025 announces itself as a crucial year for the integration between classic financial world and the crypto world.
And personalities like peel, with experience in both realities, are intended to play a key role in this transformation.
