Ballet scaled with Changelly's crypto exchange API
Has been since 2020 ballet -A US company that offers safe, user-friendly cooling bearing solutions-has a partnership with Alternating to enable in-app crypto swaps directly in the mobile escort app. With Changellys Crypto Exchange API-IntegrationBallet users have access to thousands of trading pairs in a safe, non-kept environment.
The cooperation has shown positive effects in the past five years: The transaction volume in the ballet app has doubledThe number of monthly active users (Mau) has increased by 21 %, the AOV has increased by 166 %. Today, 40 % of all SWAP activities in the Chagelly app are supported, a sign of constant performance and user trust.
By optimizing the in-wallet swap process via Changelly's Exchange API, Ballet received A significant increase in the most important business key figures and salesDue to the integration, one of the leading cold storage solutions on the market was also able to offer a functional trade experience-and without compromise in self-maintaining, security or simplicity.
X2 transactions after integration
Since the integration of Changelly swap-API, Ballet has the number of transactions completed in the app double. This activity growth signals a higher commitment of the user, a stronger transaction intent and overall a more functional product experience.
Instead of forcing users to transfer funds to centralized stock exchanges, Ballet now enables the value exchange directly within the user experience of the wallet and thus closes the gap between the storage and use of assets.
Changelly supports thousands of trading pairs and thus meets the needs of most ballet users. The exchange service is fast, stable and is supported by a professional compliance team that guarantees secure transactions.
— Bobby Lee, Ballett-CEO
166 % AOV increase
After the integration, ballet recorded an increase in the weekly average order value (AOV) by 166 %, which is due to the growing trust of the user in the in-app exchange experience, especially in the early phases.
Although growth has weakened in recent months, the AOV remains constant. In the context of secure cold storage products, this stability signals persistent trust and sustainable commitment of the users who carry out transactions directly in the app.
40 % of all swaps are now supported by Changelly
Today, 4 von 10 Swaps Transactions initiated in the Ballet app are carried out via the Changelly API. This testifies to service reliability as well as high user preference and great trust. Ballet users continue to opt for Changelly because the offer offers low latency times, competitive prices and regulatory transparency.
Ballet has developed a uniquely accessible cold storage solution, and we are proud to support this experience with seamless, reliable in-app exchange. What makes this partnership so successful is the long -term orientation – for product values, user expectations and implementation. Common growth is proof that safe self -government and active commitment can go hand in hand.
– Zifa Mae, product manager at Changelly
Vom Cold Storage zum Hot Utility
The partnership between Ballet and Changelly proves that security and user -friendliness do not have to be a contradiction. The hardware-based safety model from Ballet, combined with the Exchange infrastructure from Changelly, offers users access to a platform that enables long-term storage and on-demand transactions in a seamless user flow-and thus offers safety and practical functionality.
Conclusion: designed for longevity, designed for trust
Since 2020, the Ballet Changelly integration has developed from a feature to a central component of the user experience. This cooperation proves that a well-implemented, embedded swap solution can enable real user engagement without compromising with security or control. For ballet, the Changelly-API not only expanded functionality, but also enabled global scalability, reduced the emigration of users and transformed an active product with a high conversion rate.
“Changelly can provide smooth swap services that meet most users worldwide.”
— Bobby Lee, Ballett-CEO
With increasing maturity of the crypto area, users expect more from the tools they trust. The partnership between Ballet and Changelly shows how safe infrastructure, user -oriented design and long -term orientation can create permanent value.
