Crypto survey in Zug: The Crypto Valley is well informed

After CVJ.CH had carried out a crypto survey in Zurich, there was now a survey in Zug. In fact, differences can be seen in the heart of the crypto Valley.

While the 100 respondents in Zurich Despite the large number of crypto companies, a rather skeptical attitude towards cryptocurrencies, should show whether this is different in Zug. The result: an more informed population, but still a low actual use.

Zurich and Zug: Two centers of the crypto world

Zurich is considered the financial center of Switzerland and is home to numerous banks, investment companies and also crypto companies. Nevertheless, the survey there revealed a surprising gap between the economic importance of blockchain technology and knowledge in the general population. Almost 50% of Zurich surveyed stated that they know nothing about cryptocurrencies, while many of those who had heard of it represented a negative attitude. Zug, on the other hand, has been the name “Crypto Valley“Deserved. In no other city in Switzerland is the density of blockchain companies higher. Projects such as Ethereum, Solana and Cardano have their roots here. But how is this strong presence reflected in the perception and use of cryptocurrencies in the population?

In contrast to the Zurich survey, 82% of those surveyed knew what cryptocurrencies are in Zug. This is a significantly higher value than in Zurich, where almost half had no knowledge. The topic of blockchain and crypto in Zug has penetrated more into public awareness. Finally be able to Residents themselves pay their taxes with Bitcoin (BTC) and Ethereum (ETH). Nevertheless, there is also a certain number of people with 18% who are not familiar with the topic. This clarifies that even in the center of the crypto industry there is still a need for education.

Almost half of the Zugers (45%) expressed a neutral opinion on cryptocurrencies. 26% are positive about them, while 12% take a negative attitude. In comparison, the skepticism in Zurich was greater: most of those who knew cryptocurrencies there had a rather negative attitude. This shows that the proximity to the crypto industry in Zug has led to a more differentiated view of the topic, while prejudices and skepticism still prevail in Zurich.

Despite better knowledge, the adoption remains low

Although people on Zug have a higher knowledge of cryptocurrencies, here too there is a hesitant handling of investments. While in Zurich only 12% of the respondents to have invested in cryptocurrencies, it is 17% in train. Nevertheless, the large majority (83%) remains here without their own investment experience. Knowledge alone is not enough to promote broad use.

It is also interesting that neither of the people surveyed in Zurich nor in Zug have handled their crypto purchases over traditional banks. All investments were made via online brokers or crypto exchanges such as Swissquote, Binance or Coinbase. This raises the question of whether the new offers for digital assets, which were introduced by Postfinance and the cantonal banks, actually create access to the general population or whether the market is still dominated by specialized platforms.

We also observed some differences in gender. While 46% of the men surveyed expressed themselves positively, 73% of women assessed their attitude as “neutral”. With 23% of women compared to 10% of men, the skeptical proportion was also higher. The results according to age surprised less. The younger respondents had a significantly more positive attitude (48% of the less than 30 year olds), although over 20% are still open to the topic in higher age segments.

Bitcoin and Ethereum an integral part

Another interesting aspect is the choice of cryptocurrencies. In Zurich Ethereum was the most popular currency with 29% of the investments, closely followed by Bitcoin with 25%. The picture is similar in Zug: In addition to the two leading cryptocurrencies, old coins such as Solana (Sol), Cardano (ADA), Dogecoin (DOGE) and called polkadot (dot).

The two surveys show clear differences between Zurich and Zug. While the knowledge of cryptocurrencies and acceptance in Zurich was rather low, people are more informed on Zug. Nevertheless, the actual willingness to invest remains low. Despite the high presence of blockchain companies in Crypto Valley, the general population does not seem to be completely convinced of the advantages of technology.