Institutional investors and crypto – where do we really stand?

Institutional investors and crypto – where do we really stand?


While interest in crypto-assets in the Swiss population is growing, the role of institutional actors remains unclear. The “Crypto Assets Study 2025” provides new insights into market activities and investment behavior.

The global crypto market almost doubled in 2024 and temporarily reached a market capitalization of up to $ 4 trillion. In Switzerland, too, as observed in earlier editions of the “Crypto Assets Study” of the IFZ, the ecosystem around crypto investments has developed. Around 10 percent of the population held crypto-assets in 2024, mostly smaller Bitcoin amounts-a sign of growing interest.

The role of institutional actors is less clear: new trading and storage offers are created, but many banks, insurance and pension funds remain reserved.

The “Crypto Assets Study 2025” therefore not only illuminates the growing offer and trading volume of crypto -based products on Swiss stock exchanges, but also provides estimates for direct investments on crypto intercourses. The goal is a more comprehensive picture of the crypto market and a well-founded classification of institutional commitment.

Where are banks, insurers & Co. in the digital asset market? What brakes – and where are opportunities? The IFZ FinTech Forum offers answers on August 19, 2025, 5: 8–7:00 p.m.

Participation is free – Register now!

Here learn more.


Lucerne University of Applied Sciences for Financial Services Zug IFZ
Campus Zug-Rotkreuz
Acidstoffi 1
6343 Rotkreuz
[email protected]
hslu.ch



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Jayd Johnson

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