What happens if you mix web2 with crypto? Aptos has the answer
Aptos causes a sensation in the crypto world by hitting a middle ground between conventional web platforms and fully decentralized systems.
Instead of concentrating exclusively on web3 ideals, the network flourishes by supporting so-called “Web2.5” projects-apps that combine the familiar functions of traditional technologies with blockchain-based features.
At the TOKEN2049 conference in Dubai, Ash Pampati, which leads the development of the aptos ecosystem, gave insights into this strategy. He explained that platforms that concentrate on customer loyalty-such as fan loyalty programs and tools for mass sales-have already achieved significant income in aptos.
The key is to offer a user experience at Web2 level without fully giving up the values of Web3.
This hybrid approach is rooted in the design philosophy of aptos, which is based on its meta-Ursprünen. The network's developer tools are aimed at minimizing friction losses and helping developers to achieve a wider audience without fully understanding or interact with complex crypto mechanisms.
Although this model contributes to winning new users, Pampati admitted that the crypto area still has difficulty getting the next great wave of acceptance. He argued that it would not be enough to take past trends like NFTS and Memecoins again. According to Pampati, what we need is a real leap forward-something new that attracts attention beyond the crypto community.
He encouraged founders to think beyond existing game books, and emphasized that the future growth depends on new ideas and not on a new edition of the past.
